About this event

Learn how Staffordshire University adopted a community-based approach to enhance applicant journey (>80% conversion, while managing UG admissions (-25% email enquiries)

WHY

Generating communities for university applicants is a great way for them to make important connections and friendships, but it is also a valuable space for students to find answers to questions they have about the process and about what lies ahead. With the right structure these communities can become a valuable resource for teams dealing with significant admissions volume and scale. In this workshop we will be joined by Paul Donnelly, UG Applicant Services Manager at Staffordshire University to discuss how their team have optimised their online communities to achieve an unprecedented 23% reduction in the volume of inbound student enquiries.

WHAT

Join CampusConnect and special guests for a 75 interactive minute workshop designed to help UG recruitment and admissions teams reduce the volume of incoming equiries with online applicant community optimisation.

What we'll cover:

• Structuring your online applicant community to reduce enquiries

• Deploying ambassadors to support and scale your efforts

• Cultivating your community to identify themes and provide insight

WHO

This workshop is designed for teams working in marketing and recruitment, admissions, applicant conversion, student experience, marketing and digital student communications.