About this event

Learn how Staffordshire University adopted a community-based approach to enhance applicant journey (>80% conversion, while managing UG admissions (-25% email enquiries)

WHY

Generating communities for university applicants is a great way for them to make important connections and friendships, but it is also a valuable space for students to find answers to questions they have about the process and about what lies ahead. With the right structure these communities can become a valuable resource for teams dealing with significant admissions volume and scale. In this workshop we will be joined by Paul Donnelly, UG Applicant Services Manager at Staffordshire University to discuss how their team have optimised their online communities to achieve an unprecedented 23% reduction in the volume of inbound student enquiries.

WHAT

Join CampusConnect and special guests for a 75 interactive minute workshop designed to help UG recruitment and admissions teams reduce the volume of incoming equiries with online applicant community optimisation.

What we'll cover:

• Structuring your online applicant community to reduce enquiries

• Deploying ambassadors to support and scale your efforts

• Cultivating your community to identify themes and provide insight

WHO

This workshop is designed for teams working in marketing and recruitment, admissions, applicant conversion, student experience, marketing and digital student communications.

About this event

WHY

Applicant community generation is a fundamental part of a recruitment and admissions conversion strategy. However, student ambassador programmes often don’t recognise the valuable contribution ambassadors can provide as community builders. Ambassadors are frequently positioned as a type of semi-staff, relaying information and details to prospective student queries. This is understandably part of their role, but it does nothing to foster that all important sense of student community and belonging that impacts subsequent progression and ultimate success. There is a tremendous opportunity for universities to restructure their programmes to provide their ambassadors with the tools and skillset to become student community builders.

WHAT

Join CampusConnect for a 75 minute workshop designed to help student recruitment and admissions teams design their ambassador programmes to support much stronger applicant communities in 2023.

In this practical workshop, you will:

• Discover how your ambassadors can generate much strong community and connection.

• Learn how you can support ambassadors as your ‘community builders’.

• Consider how your university community space can be designed for maximum value.

WHO

This workshop is designed for teams working in marketing and recruitment, admissions, applicant conversion, student experience, marketing and digital student communications.