Are you in student recruitment or admissions and tasked with supporting applicants online pre-entry?

Digital applicant community building, management and support is now central to most recruitment and admissions functions. Incoming applicants expect to have access to their online peer communities before they start, and this is a crucial step in their successful enrolment and progression

By integrating new students into their communities, you are strengthening the bond they have with each other, and with you, the admitting university.

However, for many teams there is no standardised approach, there's often lots of duplication, and, disparate communities across multiple channels (WhatsApp, Facebook, snapchat etc.) - a mixed message for students and a missed opportunity to impact on student enrolment conversion and support.

Workshop overview

This practical, hands-on workshop will enable you to unlock the value in your applicant/new entrant communities including:

1. Discover the value of applicant communities and how they support and directly contribute toward your conversion activities.

2. Determine the defining characteristics of successful digital student communities.

3. Consider and articulate your goals in developing applicant community.

4. Learn how to develop, build, organise and evaluate student communities for improved pre-entry student experience and conversion.

5. Review safeguarding and query escalation processes.

6. Understand how to use data and insight to modify conversion campaigns, evaluate their impact and input into future recruitment campaigns year on year.

7. Review your current practice and work together toward a more standardised approach. 

8. Build for long term value.

Universities we have worked with