BENEFITS

Harnessing the data and intelligence available

Despite being entirely optional, UL’s CampusConnect service sees hundreds of active users each year. The solution now serves as a central component of the University’s customer engagement, differentiation, and conversion strategy – with those students who are active on the platform being significantly more likely to go on to enrol at the university.

At 60% applicant conversion, UL CampusConnect delivers 3X conversion yield compared to other applicant channels to university.

A key element in the success of UL’s new approach to information dissemination is that the answers and insights that get shared on CampusConnect remain on the platform for the benefit of future students, ensuring that future cohorts will benefit from the experience of the existing applicants.

Similarly, CampusConnect provides UL with a growing wealth of data on user behaviour. This intelligence helps inform UL’s decision-making for future recruitment cycles, driving year-on-year improvements to the university’s recruitment strategy.

Accommodation & community/friendship’ were the two main concerns for UL international applicants in 2021

Jo Page, Director of UL Global, highlights the service aligns with their strategy: “Developing strong community among our new international entrants, current students, and global alumni is a key part of our growth strategy at UL Global. Entering our 6th year UL CampusConnect continues to strengthen the connection our international students have with each other, and with the wider UL community.

Giving students the confidence to enrol